Psst, what's the password?


10 years ago, 'IndigoLeap' was our analytics password, giving us access to some awesome data. We grew to love this word as we used it to answer: ‘What can we find to help our clients grow?'

In 2018 we launched IndigoLeap as this key question is what still drives us today.

We live for insights. Finding them quickly, giving you the edge, getting you closer to your targets. Nothing gets us more excited than making groundbreaking discoveries and taking leaps forward. We hate avoidable waste in marketing activity.

There's always a better way of doing things and we obsess about finding it.


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“Sarah is unique in her ability to bring stats to life with genuine passion and enthusiasm”

Sarah Johnson

Sarah has worked in digital marketing for 13 years, starting her career in a specialist search engine marketing agency, driving revenue for high-growth start-ups, on her way to becoming Head of Digital Marketing at top creative agency Whitespace, leading a team of digital specialists.

Her analytical, ROI focused approach to site UX and digital strategy helped to shape the direction of the agency, driving client acquisition and retention with a range of award winning services.

In 2016, she was selected as one of six leading women working in digital in Scotland to take part in Special Edition, a highly competitive professional talent development programme.

Sarah has a passion for training and knowledge-sharing, aiming to demystify digital marketing and data analysis and share the excitement of conversion rate optimisation and marketing trends. She has delivered 1-to-1 coaching, created training courses and regularly speaks at conferences and events.

Sonia Rutherford

Sonia has over 20 years’ marketing experience, both client-side and agency-side, through the full business life-cycle.

Responsible for cross-channel marketing budgets ranging from shoestring to seven-figures, Sonia has always focused on generating ROI. Highlights included creating effective sponsorships, events, websites and content to support entrepreneurs.

As Account Director at award-winning agency Whitespace, Sonia's ability to develop robust marketing strategies doubled her client accounts in little over a year. As Commercial Director, she was integral to securing large-scale contracts worth over £10m for public, private and third sector clients.

With an unparalleled aptitude for process evaluation and improvement, Sonia initiated and led a successful Sunday Times Best Companies accreditation for staff engagement (one of only 23 companies in Scotland to achieve this in 2016), drove creation of an intern academy and developed an induction programme rated by 90% of new starts as the ‘best induction ever received’.

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“The professionalism, laser focus and analytical rigour that Sonia provides are second to none”